12.3m mobile users in the US and Western Europe accessed a social networking site on their mobile phones in June 2007. The US audience for mobile social networking sites reached 7.5m, or 3.5% of all US mobile subscribers in June 2007, followed by Italy with 1.3m and UK with 1.1m. MySpace and Facebook were the most popular sites for mobile users in the US and the UK.
The full article is available to our subscribers only.
If you're a subscriber, you can login here
You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)

