There were 378m TV households and 152m cable TV households at the end of 2007 and predicts a growth in digital cable TV homes from 18% in 2007 to 24% in 2008. Revenues from cable TV were RMB3.4bn in 2007 and forecasts a year-on-year growth of 7% to reach RMB4.8bn by 2012. 40% of all households have cable TV which accounts for 99% of the pay-TV market, as satellite reception is banned and IPTV is in the very early stages of development.
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Posted in • Analyst Forecasts
