New research from Nielsen Mobile claims that 1.7% of all UK mobile subscribers – about 812,000 people – visited a social networking website using their phone in the first quarter of 2008. However, when you consider just mobile internet subscribers (i.e. people with data plans), the percentages rise. For example, 9% of UK mobile internet users visited Facebook's mobile site during the first quarter, compared to 3.4% for MySpace and 2.6% for Bebo. Interestingly, those three networks – in the same order – are also the most popular social networks on the web too, for UK users.
The full article is available to our subscribers only.
If you're a subscriber, you can login here
You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)
Posted in • News
