Telefonica has announced an agreement to make independent digital distributor IODA's catalogue of over a million tracks available to mobile users in 24 countries, both as paid-for downloads and through Telefonica's subscription services. Latin music appears to be a big element in the deal, judging by IODA CEO Kevin Arnold's comments: “In the last four years, we have built the largest roster of independent Latin music labels available in the industry. IODA's partnership with Telefonica reflects both our commitment to mobile as a growing part of our business, as well as our passion for Spanish, Latin and World music.”
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