A new survey from Synovate claims that 58% of adults worldwide don't know what online social networking is, while of those who do, 36% are actually losing interest in it.The survey quizzed more than 13,000 people in 17 developed nations, although it didn't include anyone under the age of 18 – one of the keenest demographics for social networking. In the US, the proportion of users losing interest was even higher, at 45%.With the music industry so excited about social networking, what's your view? Are we leaping onto a bandwagon as users leap off? Or could music be one of the features that actually keeps people interested in MySpace, Facebook and their rivals?
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