We kinda saw this one coming, given that there's so much more activity around ad-supported music streaming than downloads. But UK firm We7 has confirmed that it's shifting its focus towards its streaming service and away from its original free downloads.The company confirmed this in an email to customers, including the news that adverts on downloads will no longer be removable after 28 days, and that outside the UK it is suspending the ad-supported download element altogether.Meanwhile, the We7 site has been redesigned, which the company says is now cleaner and more functional, with an “outstanding” search facility. They've also made it easier to share and blog We7's catalogue, and there's a persistent music player at the top of each page. Read the full email by clicking the link below.We7 has changed!Great news! As we gear up to our full launch in November, we are making some significant changes on We7. In addition to your weekly music email from We7, here is an update on what you can expect to see on the site over the coming weeks.Firstly, there will be loads more great music. We are currently signing more labels than ever before, such as Sony BMG, EMI, Warner Music, PIAS, The Orchard, Pinnacle and INgrooves, as well as adding lots of exciting new unsigned artists. This means more great music to listen to for free. We are uploading as many as 50,000 tracks a day, with more to come. So keep coming back to see what's new, as we build our “celestial jukebox”.Secondly, we have a great new design. You will see a cleaner, more functional site, making it easier for you to find the music you want. The new search facility is outstanding, and we have added new functionality to make sharing and blogging our music easier. There is also a new persistent music player at the top of each page, which means that as you browse around We7, your music continues to play.Thirdly, as we shift the focus to free streaming rather than free downloading (at least for now), adverts on downloads will no longer be removable after 28 days. Also, outside the UK, we will be suspending the ability to download free tracks with adverts. There are many reasons as to why we have taken these steps but the main one is simple economics, as we strive to focus upon the UK to build and deliver an outstanding music experience.Our dream is to eventually give you the choice to stream or download any music you want, for free. The barriers are many, but we are confident that we eventually deliver on our dream, even though it may be in small patient steps.Fourthly, thanks to you we won the Best Digital Music Service at the 2008 BT Digital Music Awards – just brilliant, thanks for everything and keep telling your friends about us.And finally, did we mention that there will be MORE MUSIC for you to choose from? So listen to all the music you want free, share it with your friends (legally), and buy what you love in glorious mp3 format!Our new website allows for easier access to the music you like and lets you buy what you love. To keep up-to-date with all the changes on We7, make sure you check out the We7 Blog…Cheers, thanks for your support – keep telling your friends.Steve PurdhamCEO, We7.com