A recent contest inviting fans of Colombian artist Juanes to send in video cover versions was a big hit with mobile users, according to advertising agency Vidal Partnership.30% of entries were filmed and submitted using mobile phones, rather than webcams or camcorders and computers. “Hispanics are more prone to use their phones for these things,” says Vidal boss Alberto Ferrer.The contest was apparently a success for Sprint, which commissioned it, with monthly downloads increasing 63% during the competition, including a rise of 93% for Juanes ringback tones.
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