Now that's what we call the power of virality. 80s popster Rick Astley scooped the Best Act Ever award at tonight's MTV European Music Awards, beating off Britney Spears and U2.And if you're wondering why we're writing about it, well, it just shows the power of a proper organic viral – in this case, the infamous 'rickrolling' clip on YouTube. It was enough to propel the mild-mannered singer back to the spotlight. Not that he was able to actually turn up and collect the award, mind. D'oh!
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