One of the things we’re tracking at Music Ally is how artists and labels are using mobile and online to promote music. And since we’re tracking it on an ongoing basis, we thought it was worth rounding up some of the notable campaigns for last month.Not all are straight digital marketing campaigns – some are more distribution deals – but we think they give a snapshot of what companies are up to. See what you think.1. AC/DC Excel video (above). Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It2. Pink branded iPhone application. Sony released a free branded iPhone app for Pink's new Funhouse album, with 30-second previews of tracks, as well as photos, news and a discography. Cleverly, it had direct links to buy the songs on the iTunes Store. Download It3. Ben Folds The Sounds Of Last Night. Another wizard-wheeze from Folds, who's one of the more digitally-savvy artists around. He's recording one track a night on his US tour, and releasing it the next day on iTunes [...]
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