Time for us to make the headlines. Research conducted by The Leading Question and Music Ally in the UK, US and France has shown that music fans overwhelmingly back ISPs as their preferred music supplier when asked to choose from various possible providers.In fact, 46% of the people surveyed chose ISPs as their top music service provider, compared to 10% who would prefer to get it from their cable or satellite TV providers, 5% from mobile operators, and just 3% from handset manufacturers.And there's more bad news for Comes With Music and PlayNow Plus: fans rate ISPs as the top choice provider for 'unlimited' music services too, over operators or handset makers.”The lesson from this survey is clear. We should listen to the consumer and give them what they want rather than throwing new services at them in the hope that they stick,” says The Leading Question’s CEO Tim Walker.”ISPs need to find new added value offerings as their core service of offering access to internet becomes increasingly commoditised. Music looks like a good bet both for keeping existing customers and getting new ones, particularly if you can bundle in a music service so that it ‘feels’ free or very [...]
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