MidemNet 2009 Liveblog: Connecting artists and fans showcase

Next up at MidemNet is a showcase for services connecting artists and fans, with a panel of firms doing just that.First is Ben Drury from 7digital talking about IndieStore, a service allowing indie bands to sell music while registering their sales for the official UK charts – the top artist has generated $50,000 of revenue through the service.”When we started, we were focused on working with majors and the big independents, and we built artist stores and our own store, but we got bands coming to us saying 'we love what you're doing for Coldplay, can you do it for us?'” he says. So 7Digital created a DIY solution, IndieStores. 60,000 bands are using it.How is 7Digital making money from this though? “What's really interesting about it is that there is a revenue stream for bands, but other revenue streams have emerged,” he says, citing a campaign where Puma gave away music from some bands on IndieStore, and ended up using one in a TV ad.Now Daniel Graf from Kyte, the online/mobile video firm. What can Kyte do for artists? “It's a video platform – I would call it the next-generation media platform for the next decade,” he says. “It [...]