MidemNet 2009 Liveblog: Voice Of The Fans survey

There'll be a separate post with the basic facts, but Tim Walker of The Leading Question is presenting a survey carried out by that firm and us (Music Ally) on how music fans want to experience digital music. So I'm going to give some notes from Tim's speech here as a companion to that.How are fans keeping informed about fave artists? 68% artist websites and 64% artist email updates. 51% MySpace, almost double Facebook's 28%. 40% use Google to find info about their favourite artists.”Often when we talk to music fans, when you get beyond iTunes ecosystem, people get their music from Google – they use Google to search then go through to retailers to buy that track, but the brand they associate it is Google,” says Tim, saying AdWords is thus a very effective advertising medium, even for smaller music firms.YouTube is 39%, artist blogs are 10%, 'via my mobile phone' is 5% and Bebo is 4%, with Others at 15% (obviously, people could say more than one answer.More background – females are more ardent fans than males in general – they use more of these channels. Paying downloaders are more willing to sign up for updates. And these [...]