Research In Motion is one of the lead sponsors of MidemNet this year, and CEO Jim Balsillie has jetted in to talk about BlackBerry music, and RIM's work with the music industry. Announcements? Partnerships? New devices, even? It'll hopefully be a good one. So here goes…Ralph Simon, who's interviewing Balsillie, says there will be some “important announcements” during the session and claims that Jim is “the most music savvy executive in the handset space”. Oh, and he changed his entire schedule in order to fly from Canada to the Led Zeppelin reunion gig last year.Simon kicks off by claiming that “today, we're at the start of what I call the birth of digital music 2.0″, and that he's going to grill Balsillie to back up his theory. Alright then…He agrees, unsurprisingly, and immediately brings up the enduring theme of this MidemNet – “getting the artist closer to the fan”. So what is RIM doing to make all this happen? What's its music strategy?”When you talk about this 1.0 music legacy, which is 'I can store some ripped MP3 songs on a PC, we didn't have a lot that we could bring to the table. But in this 2.0 era we [...]
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