It's easy to bang on about virality and online buzz, as if that's something you can manufacture on demand. The fact is, you need to start with something worth buzzing about. That's why some of the most viral internet videos or memes didn't have a strategy behind them – they were just really cool. And thus people passed them on.So, Radiohead doing 15 Step at the Grammys, with a great big marching band, and Thom Yorke donning his dancing boots. I've been forwarded the link to this seven or eight times today already…
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