Choruss man slams music industry’s “Tarzan economics”

Jim Griffin is the man behind the Choruss initiative in the US, which is aimed to provide blanket music download licences to universities and colleges in an effort to fight illegal file-sharing.He gave a keynote address at Digital Music Forum East yesterday, and had stern words for the music industry. “Music is awash in Tarzan economics – we're barely hanging on to the frayed line that keeps us off the jungle floor,” he said.Interestingly, Choruss won't be pushing a single model to universities, but will be trying out different schemes to find out what works best. Griffin says he hopes to have half a dozen campuses starting Choruss initiatives by the start of the next US academic year. “We will uncover a music service business that has been trapped in the body of product-focused control.”