The Yeah Yeah Yeahs have announced that their new album will be released digitally next week, three weeks before its intended release date. Why? Because it’s leaked online.”The cat’s out of the bag after `IT’s BLITZ!’ escaped from our clutches into the big bad world last week,” says a posting on the band’s website. “Why should some have and some have-not?… Leaks are NO FUN but it’s out of our hands…”It might involve tearing up the marketing plan, but rush-releasing albums in this way is becoming increasingly common. Bloc Party released their last album digitally months before the CD version to try and avoid piracy, while both Gnarls Barkley and the Raconteurs had ‘surprise’ releases last year.
Yeah Yeah Yeahs rush-release new album after online leak
This Music Ally article is available to everyone
As a full subscriber to Music Ally, you get access to our Article and Data archives going back to 2002, as well as all issues of the Insight Report and Sandbox
March 5th, 2009 by Music Ally
