As part of the feature in this week's Music Ally Report on location-based mobile services, we posed some questions to Imeem's CMO and head of business development Steve Jang.See his answers below – the company was one of the first mobile music services to include location-based features, in its Android app, so they're well worth a read.How important is location to a service like Imeem? Is it just a fun value add or is there a way in which location-finding can be part of the business model?At imeem, we are excited about creating a powerful service that enables the user to discover new music and friends through a variety of social music streaming experiences, one of which includes location-based recommendations. Accurate information around the popularity of a song in different places has long been tough to come by as a music fan, let alone by a record label or artist, resulting in a patchwork quilt of retail, radio, top 40 shows, and poll-based stats.Since the phone has geo-IP capabilities and our technology platform allows us to track the location of a music stream at the user- and city-level, we are able to create a detailed and illuminating picture for our [...]
The full article is available to our subscribers only.
If you're a subscriber, you can login here
You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)
