PRS for Music is stepping up its pressure on Google over YouTube licensing payments at an event in London, where the cream of UK songwriting talent has gathered to support PRS' Fair Play For Creators campaign.Music Ally is here, laptop in hand (well, on lap) to liveblog the event. We've had a photocall with the assembled songwriters and composers, and shortly PRS chairman Ellis Rich will take the stage, along with pop mogul Pete Waterman, to give an update on the campaign – which was sparked by Google's decision to pull all premium music videos from YouTube UK due to fraught licensing negotiations with PRS.Read on for full details as it happens. We'll be updating the post as we go along, so keep refreshing for the latest news and views from the event.We hope the event isn't just playground namecalling though (sample snatch of conversation behind us just now “AND they say their corporate motto is Do No Evil, I mean…”). There are big and gnarly questions to be answered by both sides in this row.A Credit Suisse report this week claims YouTube will only make $240 million from advertising this year, yet will pay $256 million for content licensing, [...]
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