Aussie psychedelicists Empire of the Sun have released a new video for their single We Are The People, which apparently sees them “moonwalking in the Mexican desert in a matador/sorcerer get-up”. Which is always nice.But more importantly from our perspective, the video is interactive – fans can click on “sun orbs” in the video to access exclusive content and competitions, while rolling over red orbs reveals four codes to enter a contest to win signed artwork.”The ability to make any pixel within a video the gateway to other destinations or content opens up plenty of potential for the traditional promotional video,” says Virgin Records digital media manager Justin Cross. The video is the work of UK firm Product Magnet, and can be watched/played at the band's official website.
The full article is available to our subscribers only.
If you're a subscriber, you can login here
You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)
