As predicted, Owen Van Natta has joined MySpace as its new CEO, but his former company Project Playlist has moved fast to replace him with John Sykes, a 25-year MTV veteran whose previous roles include president at VH1. He already sat on Project Playlist’s board, and the suggestion is that his music industry ties will help the company see off the lawsuits from WMG and UMG that have dogged it in recent months. TechCrunch has some tittle-tattle on the latter, suggesting that Van Natta was actually at fault early in his five-month tenure at Project Playlist. The article suggests that after Van Natta suggested that deals were imminent with those labels, they complained to MySpace and Facebook and got the Project Playlist application banned, resulting in a steep fall in traffic.
Van Natta to MySpace, Sykes to Project Playlist
April 27th, 2009 by Music Ally