EMI in Canada has expanded its deal with luxury hotel chain Fairmont, opening a branded music download store for North American customers of Fairmont resorts. EMI first announced the partnership with Fairmont in September 2007: it included EMI music preloaded into digital music players within Fairmont's fitness clubs and access to EMI music on CD or download via Fairmont's President's Club. This week's announcement includes an “online music boutique” at http://www.fairmontmusicstore.com, with a 15% discount available to any member of the Fairmont President's Club. EMI hints that “music related experiences” from artists might soon be available, with one of its recording artists Patrick Watson having played an exclusive gig to Fairmont guests at the Plaza hotel in New York earlier this week.The announcement is the latest in a series of pretty leftfield deals coming from EMI in North America. Last month EMI announced a partnership with Pollard Banknote to create music-themed scratch-off lottery games. Players can win either cash or prizes such as album downloads and ring tones, which will be redeemed by an EMI-operated website. EMI gets the full wholesale cost of the downloads while Pollard gets a younger demographic to buy its scratchcards; which is kind of a [...]
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