Forget social media and iPhone apps and Flash games and all the other new-fangled digital marketing channels. Katy Perry wants fans to pick up the phone and give her a call.Promoted via her website, she has local numbers in the US, UK, Spain, Italy, France and Australia. Call them, and a recorded message from the singer gives you her latest news, but also invites you to leave your own message.And she really does listen to them, according to Hypebot, and even calls some fans back. It''s using technology from US firm SayNow. We might call up and try to sell her a Music Ally subscription…
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