When you're trying to punt a new music format, you need some decent showcases. French firm MXP4 has started that process, signing up Basement Jaxx to promote its new Raindrops single using MXP4's interactive single widget, which lets fans twiddle about with the different remixes of the song.Meanwhile, ex-Eurythmic Dave Stewart is using the technology to provide multiple mixes of his old band's Sweet Dreams, as well as his new protege Cindy Gomez's single Again and Again.”MXP4 have created a cool way to pack a load of information into a fun to use widget which is so easy to play and share,” says Stewart.
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