Radiohead manager Brian Message has launched a new label called Polyphonic, in partnership with MAMA Group and Nettwerk Music Group.The label has a budget of more than $20 million for its first year of operation, and plans to make the most of digital distribution and new pricing models. “We will do whatever is most effective to get noticed,” says MAMA Group co-CEO Adam Driscoll. “Giving an album away for free may get one million people listening to a new artist.”New artists will get a 50% profit share, while established acts will get more. Crucially, artists will retain the copyrights to their songs released through Polyphonic.
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