7digital has announced a partnership with UK magazine firm Future Publishing to offer free MP3 downloads to readers of 15 of its magazines. Each reader will be allowed to download ten free songs from 7Digital's catalogue, and retailer WHSmith is in on the deal too, providing 7digital-branded magazine stands for the participating mags.The deal runs throughout August, and the 15 mags include music and tech titles. The full list: Guitarist, Rhythm, Windows Vista, Future Music, Total Guitar, Guitar Techniques, Windows XP, MacFormat, Classic Rock, T3, PC Answers, PC Plus, Metal Hammer, Computer Music, MacFormat Special. “This promotion is the ideal way to reach a large consumer base who we know are keen to download MP3 music,” says 7digital CEO Ben Drury. It'll be interesting to see what proportion of readers take up the offer – it's got the potential to be many millions of downloads, so someone's presumably paying big money to make it happen.
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