Orange UK has teamed up with Universal Music Group and Channel 4 to launch a new unlimited mobile music service called Monkey.However, it’s not downloads like Nokia’s Comes With Music, and it’s not streaming over the network like Spotify. Its 16-24 year-old target demographic will access the music via voice call.It’s worth digging into the details. Monkey is aimed at the kind of young pay-as-you-go customers who are unlikely to have either an expensive mobile phone or a flat-rate data tariff. Hence the use of IVR as the delivery method.“We didn’t want the service to be limited to high-end handsets,” Pippa Dunn, director of Pay As You Go at Orange UK tells Music Ally.
Orange and UMG launching Monkey unlimited streaming mobile music service
July 29th, 2009 by Music Ally