UK music streaming service We7 has partnered with digital ticketer Ents24 for its new online Tours section. We7 users browsing artists can now see when and where they’ll be playing next and click through to Ents24 to buy tickets. In return, We7 will host music on the Ents24 website in much the same way it does now for NME, Guardian, The Sun and, more recently, GQ.com. We7 has been striding to become the primary MP3 platform for online consumer publications since officially launching in December 2008, but this deal will see them expanding their own web offer to take in the live sector for the first time.
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