Atlantic Records boss Livia Tortella has been talking about how parent group WMG has backed away from tech investments. “We’re an entertainment company, we’re about music. We’re not a technology company,” he told a conference, before revealing that outsourcing its artist sites to Cisco’s Eos platform has led to a big boost in traffic. Meanwhile, Tortella also broke down what he sees a major label doing in the future. “We’re here as artist branders, we’re here to market the experience, whether the experience is a CD, a digital experience, or a T-shirt. The CD had to fall apart in order for people to really realise what labels are supposed to do.”