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Report claims multiple online profiles means more royalties for artists


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Queensland academic Dave Carter is working on a report analysing whether social networks lead to an increase in income for music artists, and The Music Void has nabbed a preview of its findings. The short answer: yes. Maintaining a presence on MySpace, Facebook, YouTube, Last.fm and Twitter will generate an artist “proportionally higher returns” than if they don’t. Which seems logical enough. Interestingly, Twitter and Last.fm appear to be the most important of those when it comes to boosting income. However, this is likely because artists who use those are also using all the other sites – so are more advanced in their use of social media. The full article is worth a read.

Music Ally

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