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Genero.tv launching fan video contests for artists


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With the days of million-dollar video budgets seemingly long gone, the hot new thing is getting fans to make videos for you on the cheap – safe in the knowledge that you can create a bit of a buzz, and end up with hundreds of videos being promoted that feature your song. Startup Genero.tv is looking to make this happen more often by partnering with artists and labels. It offers prizes to fans for submitting videos for a selection of tracks from artists including UNKLE. “For our featured artists it’s a new way to connect with fans and a new platform for getting their official music videos made,” says the site. “For video creators you’ll have a chance to make the official videos for our featured songs as well as winning some great prizes.”

Music Ally

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