Talking of Robbie Williams… This weekend’s Mail On Sunday newspaper in the UK will give away a 12-track greatest hits CD from the singer, including some live performances. But it has an interesting interactive feature – using Complete My Artist software from Music Technology, it will scan a user’s digital music collection to see how much of Robbie’s back catalogue they own, and give them access to online playlists accordingly. People who don’t own his old stuff will get to stream the hits, while fans who own all the albums will get B-sides and rarities.
UK newspaper to distribute interactive Robbie Williams CD
This Music Ally article is available to everyone
As a full subscriber to Music Ally, you get access to our Article and Data archives going back to 2002, as well as all issues of the Insight Report and Sandbox
October 7th, 2009 by Music Ally
