October 15, 2009:Interscope to launch Timberland online music platform

Here’s something intriguing: Interscope-Geffen-A&M chairman Jimmy Iovine has been talking about the label’s plans for a new online service codenamed Timberland – named after producer Timbaland who’s collaborating on it. “It’s tied to the tremendous interest we’re seeing from people that want to mix their own tracks and playlists,” says Iovine. “People are talking about creating their own tracks in forums and on social networks–and so we want to give them a place where they can do things like that legally.” He also waxes lyrical about the soon-to-launch Vevo music video site. “We can create the content, sell the ads, and even use the data to market new music to people alongside things they already like. When Vevo launches in December, it will be a giant step forward for the industry.”

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