The Stereophonics have launched a nifty bundle on their own online store allowing fans to buy tickets for their 2010 tour and the band's new album together. There's also a free live CD thrown in for good measure.The promotion is available through the store run for the band by Digital Stores, as well as through social networking sites. The bundle went on sale last week, and 1,000 have already been sold.”Stereophonics care a great deal about their fans so it was great to be involved in a project where we were all working on rewarding their loyalty, as well as giving them access to tickets before anyone else,” says commercial director Simon Coates.There's more on Digital Stores' views on bands and D2C commerce in this week's Music Ally Report, which you can access by signing up for a free two-week trial.
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