We wrote plenty about Google’s new music search service last week, which will serve up preview clips and buy links when people search for artists, songs or lyrics. But which songs will be previewed, and can labels influence that?
Yes, eventually. Which songs come up are currently based on Google’s own algorithms, but one of its partners, Lala, says that eventually labels will be able to ensure specific songs – new ones for example – show up first. What’s more, it’s not just downloads that can be marketed using the new search feature. Lala is working with Rhino Records on a promotion around vinyl Joy Division records, with links to buy them set to appear in the search results too.