Interactive radio service Pandora has revealed mobile uptake has driven the brand’s growth of late. Pandora has been installed on 13 million smartphones to date including iPhone, Blackberry, Palm and Android. 9 million of those users didn’t previously have computer-based Pandora accounts, meaning that 24% of Pandora’s users came from mobile. A quarter of the music played on Pandora goes to mobile and 25% of the purchases via iTunes or Amazon happen through mobile.
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Posted in • Facts & Figures
