The statement suggests that the pair might seek either a new investor or a buyer for Rhapsody. While services like Spotify get more press coverage and of course iTunes remains the giant of digital music, Rhapsody – launched in 2001 – is the most comprehensive music service from the point of view of editorial and categorisation. It has 750,000 subscribers paying between $12.99 and $14.99 per month but many of these are music fans using the service a lot – and therefore costing Rhapsody money. If Apple was to introduce a subscription service it would wipe out much of Rhapsody’s remaining appeal, whcih is why finding a new owner for it could make sense.
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