US streaming music service Pandora has doubled its size to 40 million registered users in 2009, and is apparently adding 600,000 new signups a WEEK at the moment. Half of those new users are coming from mobile, says the company, with iPhone alone accounting for 10 million of the company’s users. TechCrunch suggests that Pandora now accounts for 44% of all internet radio listening hours in the US. What the article explaining all this lacks, of course, is any sense of how much money Pandora is making from this huge growth – and how that stacks up against its licensing costs. Still, the stage is set for an intriguing battle with Spotify next year.
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