MySpace Music has begun testing 30-second audio ads, timed to appear after users listen to the first song on a playlist. It’s working with online audio ad company TargetSpot to sell the spots, although it’s clearly early days. “We’re testing some new ad products and the response from our users has been positive,” says a spokesperson. “As always, we are interested in hearing feedback from our users and advertising community as we run these tests”. Of course, rival ad-supported music firms like Spotify and we7 have been running audio ads for some time now, so it’s not a new idea. Maybe Spotify should buy some space on MySpace Music and introduce Roberta to the US for its launch… Okay, maybe not. Source: Yahoo News
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