Apple has laid down the law with labels considering promoting their albums through Amazon’s MP3 Daily Deal. Amazon apparently raised Apple’s ire when it asked labels for a one-day exclusive sales window on digital albums featured in its daily promotion. “When that happened, iTunes said ‘Enough of that shit’,” one label exec tells Billboard. Another elaborates: “Amazon is fighting a guerrilla war against iTunes, and now iTunes is getting frustrated because they work hard to set up and promote a release weeks in advance of the street date, and then lo and behold, Amazon jumps in there with this deal of the day and scrapes off some of the cream.” The article suggests some labels have already pulled planned Amazon promotions as a result of Apple’s demands.
Like what you’ve read here? This is just a snippet from our subscription service.
Our subscribers get the most important digital music news and analysis delivered to them every morning and full reports every week plus access to a massive archive of data and previous reports.
For a free two week trial of Music Ally, sign up here. No strings attached – we promise!
