Ovum claims that if the six largest ISPs all launched bundled digital music services this year, they could be making £103 million in direct revenues by 2013. The report also claims that ISPs could make indirect savings of £20 million a year if such services reduced churn by 10%, and suggests the magic formula is a £6.49-a-month subscription service offering unlimited streaming, bundled download-to-own tracks and recommendations to spur further purchases.
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