Topspin Media gave out some insightful stats, revealing that an

Topspin Media gave out some insightful stats, revealing that an artist’s average tweet generates a visit rate of 4.8% and a conversion rate of 2.8% actual sales. Or, as Billboard summarises it: “For every 100,000 Twitter followers, 134 of them end up buying something as a result”. By contrast, Topspin says emails from its artists to their fanbases have a sales conversion rate nine times better. “I think it’s very hard to convert tweets to purchases,” said panelist Steve Greenberg from S-Curve Records. “Twitter, in some ways, may be too casual a form of communication to lead to a purchase directly at that moment.”