UK music brand NME has launched a new site, NME Breakthrough, in partnership with social media firm Webjam. It apparently provides “a bespoke platform for artists to upload music, embed video content from other social networking sites such as YouTube, and grow their own fan-bases through community engagement”. Yep, another social site to keep updated… Visitors to the site will become fans of bands, rate songs and videos, and browse editorial content, with the idea being that the most popular artists will get coverage in the NME magazine, as well as slots at gigs. BlackBerry-maker Research In Motion is on board as a sponsor. Source: Press Release

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