Snoop Dogg is the latest artist to try to cash in on the growth of virtual items. The rapper has signed a licensing deal with virtual goods firms PlaySpan and Virtual Greats to sell a range of items, including hats, sunglasses, musical instruments and, bikinis. The items will be sold initially in virtual world IMVU, with prices starting at $2. PlaySpan plans to extend the range into other worlds, and possibly Facebook too. Snoop follows Britney Spears and Justin Timberlake in launching his own virtual range.
The full article is available to our subscribers only.
If you're a subscriber, you can login here
You can subscribe here (where there are options for monthly, twice-yearly, annual and trial subscriptions)