Apple’s iTunes Store took a 28% share of all music (digital and physical) bought by US consumers in the first quarter of this year. That’s up four percentage points since Q1 2009. Behind, Amazon tied with Wal-Mart for second place with a 12% share apiece – with Amazon having gained share to catch up with the supermarket chain. “Amazon’s growth reflects a stronger position in both the CD and digital formats,” says NPD’s Russ Crupnick. NPD reckons that digital sales accounted for 40% of the overall music market in Q1 2010 – up from 35% in Q1 last year. Source: Press Release

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