IODA teams with Next Big Sound for analytics partnership

Digital distributor IODA has announced a deal with social media analytics firm Next Big Sound. The deal will blend IODA's digital music sales data into NBS' Premier analytics platform, which tracks fan activity on Facebook, Twitter, MySpace, Last.fm, YouTube and other sites. “Next Big Sound has created a groundbreaking new application that taps social media to put valuable online data about fans into the hands of our artists and labels,” explains IODA CEO Kevin Arnold. “By integrating this application with IODA's sales analytics, our clients can adjust their marketing strategies in real time, prioritizing what may be scarce resources accordingly.”