we7 has its Pandora moment – launches Internet Radio Plus

UK streaming music service we7 has shifted its focus, launching a Pandora-esque Internet Radio Plus feature.Yes, that means personalised radio, rather than its current model of on-demand streaming of songs and albums. However, we7 is stressing that one isn't replacing the other: it intends to integrate both.”We are not removing any of the great features that we7 already has but changing the focus and entry to we7 to reflect the way people want to access music,” says CEO Steve Purdham.So how will it work? Users will be able to fire up Internet Radio Plus on the we7 site by entering an artist, song, album or genre and pressing the play button, to create a personalised radio channel based on that initial choice.However, the on-demand aspect will be incorporated with the idea of 'requests' – deliberate use of radio lingo. While listening to their personal channel, users will be able to request a specific song or album, and have it played there and then.Users will also mark artists, songs, albums and playlists as 'Loved' to build their profile, and will be able to share their personalised channel of Loved music with friends via Facebook, Twitter and email.we7 plans to add in [...]