The music industry has been crying out for Google to do more to tackle online copyright infringement. Today, the company is answering these pleas with a series of steps designed to combat what it describes as “bad apples who use the Internet to infringe copyright”.The steps include:- A promise to “act on reliable copyright takedown requests within 24 hours” – and less than that for “copyright owners who use the tools responsibly”. Google is also building tools to make it easier for rightsholders to submit DMCA takedown requests, starting with its Blogger and web search products.- At the same time, Google will improve its counter-notice tools for people who believe content has been wrongly removed from their blogs. It will also enable “public searching of takedown requests” to bring more transparency to the process.- Preventing “terms that are closely associated with piracy from appearing in Autocomplete”. That means typing in, say, 'Lady Gaga' to the Google search engine will now not suggest users may wish to search for 'Lady Gaga torrent'.- An improvement to Google's AdSense anti-piracy review tools, to ban websites involved in copyright infringement from its AdSense ad network. An important step: rightsholders have regularly expressed anger at [...]
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