Lawyers warn about Facebook’s terms and conditions

One of the thornier topics at the SF Music Tech Summit yesterday was the affect changes to Facebook's terms and conditions can have for music marketing. “One of the recent changes they made is that you cannot incentivize users to take any action on Facebook. For instance, you can't say, `Become a friend and we'll give you something for free,” explained Topspin Media's Jan D'Alessandro. A problem for bands offering tracks for new friends. “They're very powerful and they're very aware of that power.” Jan was backed up by Stanford Law School's Mark Lemley. “As we move to a couple of platforms that you really have to be on in order to succeed on the Internet, the difficulty becomes you can suddenly just not be there anymore.”