Games publisher Activision has confirmed that it is putting the brakes on its once-lucrative Guitar Hero franchise. “After two years of steeply declining sales, we’ve made the decision to close our Guitar Hero business unit and discontinue development on our previously playing Guitar Hero title for 2011,” said CEO Robert Kotick in the company’s Q4 financials call. “Demand for peripheral-based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand.”Source: Seeking Alpha
