SuperGlued has published some data on Foursquare check-ins at New York gigs in January, and it reveals that the service remains something for early adopters. The most check ins at a gig was Prince at Madison Square Garden, with 178. A very small percentage of a Madison Square Garden audience, though. At the more indie end of the spectrum, a Vaccines gig at the 550-capacity Bowery Ballroom generated 37 check-ins – 6.7% of the audience. What isn’t shown in the figures, though, is how many fans chose a different social location service to check in – for example Facebook Places. Anyway, the figures don’t show that Foursquare is useless for music marketing, but they do offer some perspective on the hype.Read more: http://tinyurl.com/67ez4kj
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